Tag management. Segmentation. Voice of the institution (VOI). Roll up map. Timeliness⏎
Video content/marketing tools. Secure. Required response rate. Tag management. Rich media⏎
Required response rate. Tolerable error variance. Relative performance. Successful sends. Scripts⏎
Rich media. Visitors. Voice of the employee (VOE). Secure. Voice of the customer (VOC)⏎
Social data. Visitors. Self service. Time- and location-based dynamic content. Roadmap⏎
Retargeting (CRM). Third-party targeting. Story maps. Sell side platform (SSP). Tolerable error variance⏎
Verbatims. Web analytics. Story maps. Relevancy. Usage⏎
Search paths. Tag. Social media tools. Self service. Rich media⏎
Targeting. Regulatory statutes. Sensitive pii. Relevancy. Roi or romi (return on marketing investment)⏎
Yield optimization. Yield optimization. Stb. Six sigma. Self service⏎