Cost per media property. Add-on items. 1st party data. Channel. Addressable tv⏎
Break even (be) response rate. 1st party data. Allowable acquisition cost (AAC). Addressability. Contextual advertising⏎
Anonymized data. Agency trading desk. Customer data integration (CDI). Ad network. Current state⏎
A/b split. 1st party data. Conversions. 2nd party data. Click through rate (CTR)⏎
Addressable advertising. Closed loop analysis. Customer acquisition cost (CAC). Ad exchange. Add-on items⏎
Addressable advertising. Concise representation. Ad exchange. Believability and reputation. Algorithm⏎
Ad network. Analytics. Analytics. Access. Cpm⏎
Ad suppression. 1:1 marketing. Accuracy. Believability and reputation. Channel⏎
Cross-channel/multichannel/omnichannel marketing. Accuracy. Customer data integration (CDI). Agency trading desk. Cross-channel/multichannel/omnichannel marketing⏎
360 degree customer view. Attribution model. Campaign management. Consistent representation. Cookies⏎